Why Sơn runs a portfolio of one
One person, a holding structure, and the case for a few small bets at once.
Most solo builders pick one idea and marry it. Sơn runs his work like a small holding company instead — a few bets, each kept deliberately small, none allowed to grow teeth until it earns them.
A holding company of one
The structure is borrowed from how he used to look at companies from the VC side: a portfolio spreads risk and lets the winners reveal themselves. The twist is that here the portfolio is one person deep. Perfeat is the active bet; Paddock is in build; the next idea sits on the bench until one of those frees him up.
Small on purpose
Keeping each venture small isn’t a lack of ambition. It’s what makes running several at once survivable for one person. The constraint picks the winners faster than conviction would.