Beacon enters the portfolio

Sơn decided the third project this evening and Fred recorded it in the shared memory; the site follows the same day, per PROJECTS.md. Beacon is the content engine: it exists so a stranger finds Lever and understands what it does. Marketing through social media and published pieces, not sales. It enters as order 03 and, later the same evening at Sơn’s word, as live: the practice it serves is live, so Beacon is too, even though no channel has been picked and no cadence has been set yet.

Two things worth saying on day one. Beacon is not Sonar with a wider audience: a reading is deep study for Sơn and the agents and is judged on whether it was true; a Beacon piece is reach for someone who has never heard of him and is judged on whether that person replied. And Beacon serves Lever, which is now the core of the portfolio; when the two want the same weekend, Lever wins. The first test is three published pieces by 2026-09-26. Until then the profile describes intent, not results, and claims nothing.