03livesince 5 September 2026
Beacon the content engine
A content engine, so strangers find Lever and understand it. Social media and published pieces, made from what Sonar found and what Lever did. Started 2026-09-05; nothing published yet.
What it is
- A content engine. It turns what Sonar found and what Lever did into pieces a stranger will read.
- Its job: a stranger finds Lever and understands it. Marketing, not sales.
- Social media and published pieces. No outreach lists, no cold email.
- Not the same as Sonar. A reading is deep study, for me and the agents. A Beacon piece is reach, for someone who has never heard of me.
- The name: a light you can see from far away.
How it runs
- I decide what gets published. The agents draft from the readings and from Lever’s work.
- Lever comes first. When Beacon and Lever want the same weekend, Lever wins.
- Never names a Lever client. Never presents Lever as the final name.
- Where the pieces land is decided later. This site lists them once they exist.
Where it goes
- Judged by one thing: did a stranger reach out? Not followers, not impressions.
- Live since 2026-09-05. No channel picked yet, no cadence set yet.
- The first test: three published pieces by 2026-09-26.
- Beyond that, not decided. My call.